Kyran Rawson Training

Follow Along: Templates & Step-by-Step Training

JOB SEARCH (CASHFLOW)

GO TO PAGE

  1. Ivan Resume
  2. The Goal
  3. The Plan
  4. Where to Find Leads
  5. Lead List Created
  6. Cold Email Messages
  7. DM Messages
  8. VSL Script + Email Script
  9. Google Doc Tracking Sheet

COURSES / TRAINING HERE

GO TO PAGE

  1. Offer
  2. Competitor Research
  3. Ad Copy
  4. Ad Creatives
  5. Ad Account Structure
  6. How To Set Up New Campaign
    – Create New Campaign
    – Fill out “Campaign Page”
    – Fill out “Ad-Set Page”
    – Fill out “Ad Page”
    – Create Funnel

LEVEL 1 – TRAINING 

Mod 1 – Overview & Landing Page
Mod 2 – Video Page
Mod 3 – Application Page
Mod 4 – Schedule & Thank You Page
Mod 5 – CAM Website
Mod 6 – CAM Email
Mod 7 – Cam Organic Traffic

LEVEL 2 – TRAINING

CAM Coaching Calls
Mod 01 – FB Ads Account Setup
Mod 02 – Facebook Pixels
Mod 03 – Pixel Sniper Method
Mod 04 – FB Ads Introduction
Mod 05 – Facebook Re targeting Ads
Mod 06 – Advanced Auto Emailer
Mod 07 – Facebook Ads Targeting
Mod 08 – Facebook Ads Launching
Mod 10 – Lumpy mail
Mod 11 – Sales Training
Mod 12 – Adding Testimonials

Page 1 – Module 1-4
Webinar + Sales Page
Mod 01 – Overview & Niche Select
Mod 02 – Mock-up Funnels
Mod 03 – Building Your Funnel
Mod 04 – Review Your Funnel

Page 2 – Module 5-7
Mod 05 – Personalized Video
Mod 06 – Your First Client
Mod 07 – FB Ad Account Setup

Page 3 – Module 8-11
Mod 08 – Preparing Client Campaign
Mod 09 – Creating The Video FB Ad
Mod 10 – Pixels Installations
Mod 11 – Terminologies & Structure

Page 4 – Module 12-13 LAUNCHING ADS
Mod 12 – ADS Launching
Mod 13 – Getting Paid

Page 5 – Additional Resources
Ivan – Training Manuals
Dino Gomez Vault – Templates

GO TO PAGE

Mod 0 – The Nutshell
Mod 1 – The Bait
Mod 2 – The Funnel
Mod 3 – The Ad
Mod 4 – The Agency
Mod 5 – Pixel Hero Boss
Mod 6 – Bare Bone Basics
Bonuses
Coaching Calls
Funnel Downloads

GO TO PAGE

Webinar & Sales Page
Mod 0 – Mindset
Mod 1- Getting Results for Clients
Mod 2- Landing Your First Client
Mod 3- Scaling to Multiple Clients
Mod 4- Managing Your Agency
BONUS Module

GO TO PAGE

Welcome! (WATCH FIRST)
Pre-Pillars
Pillar 1 – Setting Appointments
Pillar 2 – Closing Appointments
Pillar 3 – Systems & Scaling
Pillar 4 – Client Results
Resources
Bonuses
FAQ Library

GO TO PAGE

  1. Getting started. Overview & Numbers
  2. Instantly Guide – How To Send 1000 Cold Emails Day With 50%+ Open Rate
  3. Resource List (Downloads)
  4. Domain and Email Setup Introduction
  5. Buying domains
  6. Forward Domain To Main Domain
  7. Setting up Google Workspace
  8. Setting up SPF
  9. Setting up DKIM
  10. Setting up DMARC
  11. Getting & Verifying Leads
  12. Leadhype
  13. LinkedIn Sales Navigator – LeadHype
  14. Apollo.io
  15. Other sources for getting leads
  16. Verifying Leads – BulkEmailChecker
  17. Formatting Lead List
  18. Email Copy & Resources
  19. Email Sequences
  20. First Lines & Personalisation
  21. Cold Email Sequences
  22. Setting Up Instantly & Adding Accounts
  23. Creating A Campaign – Instantly
  24. Optimizing & Scaling
  25. Analyzing Campaigns and Benchmarks’
  26. Scaling Up
  27. The End

GO TO PAGE

  1. Setting Up New Campaign

FACEBOOK AD SWIPE-FILES

Dentist Swipe File 

  1. Ivan Dentist Offer (Free)
  2. Ivan Dentist Offer (Paid)
  3. Ivan Dentist Offer (Pro)
  4. Dental Agency Offers (40)
  5. Teeth Cleaning (40)
  6. Teeth Whitening (40)

Million Dollar Agency (Swipe-Files) 

  1. Landscape KR-Reliance
  2. HRT Agency (Hormone Replacement Therapy)
  3. PinPoint Scaling (Medspa)
  4. Car Detailing & Paint Protection Film (PPF)
  5. Solar – NCT Solar
  6. Results Grow.com (Turf Leads)
  7. Roofer Grow.com (AWESOME)
  8. HVAC Grow.com (AWESOME)
  9. Short Form Content (Viral Videos) Real Estate (One Million Media)
  10. Joel Kaplan – Agency Labs – $500K pm
  11. Tyler Narducci – DFY Leads and Sales
  12. Plumbing & HVAC SEO
  13. Dentist – Umbra Media – FB Ads
  14. Permanent Makeup Artists
  15. Contractor.click
  16. Jeff Miller – Agency Scaling Secrets
  17. Boundless Leads (GOOD Acc IS DOWN)
  18. Charlie Morgan
  19. Will Nelson – Online Fitness Coaches

Various Niches

  1. Landing Pages (Marketing Agency)
  2. Real Estate Agents (HD Media House)
  3. Spas + Salons + Beauty Professionals (Spa Strong)
  4. HVAC & Plumbing (Power Selling Pros)
  5. Chiropractors (ChiroQueens)
  6. Real Estate (JungleCat Real Estate)
  7. Website Offer (Lyca Smith)
  8. Solar Leads (Sirius Leads)
  9. Sales Job (Cold to Sold)
  10. Chiropractor (Chiro Leads)
  11. Medspa (RevSpark Media)
  12. Virtual Frontdesk for Medspa (Dedicated Office)
  13. Land Cleaners & Excavation Contractors (Land Clearing Insights)
  14. Kitchen Remodeling (Scale My Kitchen Remodeling)
  15. Cold Prospecting To Fill Pipeline Offer (Sopro)
  16. Gyms Free Trial Offer (Riley Stewart)
  17. Water Damage Restoration Webinar (Jamie Randall)

Kyran Rawson Training – Setting Up a Facebook Ad Campaign For Client

GOOGLE DOC SUMMARY – How To Run Facebook Ads For SMMA Clients In 2024 (FULL STRATEGY) Kyran Rawson

Blue Ocean SMMA Niches – To Hit $30K/month Quickly

Notes:

  • Find sub niches
  • High LTV 
  • Not oversaturated like dentists, roofers, solar
  • Think sub niches like – tattoo removal, garage door installation, paving, concrete type niches 
  • Easy to fulfill – profitable for my clients.. one offer, one niche
  • Find 50 clients x $2,000 retainers = $100K/month ($1,2M/year Biz)

INDEX

  1. Log in to Business Manager
  2. Navigate to Ads Manager
  3. Popup: Campaign Objective
  4. Popup: Choose a Campaign Setup
  5. Opens up to “New Campaign” Page
  6. Opens up to “Ad-Set Page”
  7. Opens up to “Ad Page”

Log in to Business Manager

Instructions:

  • Make sure you are logged into Facebook
  • Go to https://business.facebook.com/
  • Forwards me to Meta Business Suite (new layout)
  • To change, go to bottom left corner and choose “Go To Business Manager”
  • Navigate to Ads Manager

In Ads Manager

Instructions:

  • Click on Green + sign

Popup: Campaign Objective

Instructions:

  • Tick “Leads”
  • Click Continue

Popup: Choose a Campaign Setup

Instructions:

  • Tick “Manual Leads Campaign”
  • Click Continue

Opens up to “New Campaign” Page

Instructions:

  • Campaign Name – name it the date 15/07/2024
  • Advantage campaign budget – turn it on
  • Campaign budget – add customer daily amount
  • Leave everything else
  • Click Next (blue button)

Opens up to “Ad-Set Page”

Instructions:

  • Instant Forms – always choose this one
  • Facebook Page – here you attach FB Page (via dropdown) should be there
  • Scroll Down – do not touch anything else until you find
  • Budget & Schedule – set to midnight 00:00
      • Means the budget starts at midnight
      • Allows FB to spend budget equally over entire day
      • SO you have 24 hrs to spend the $30 (full day of learning)
      • If you use 5pm as an example.. then FB has to spend budget
      • From 5pm to midnight… not gonna get the best results.
      • So start budget at midnight
  • Next is Audience Controls – Location
  • Location – here you would type in the city name like Atlanta, Georgia, USA
  • And choose the Radius, for example 20 miles
  • You can also ask your clients to supply you with zip codes and neighbourhoods they serve and target those zip codes as well
  • Beneath the Maps section there is a dropdown that says “Show more options” and this where you can set the age requirements.
  • Minimum Age – always use 25+ especially if you’re in home renovation, roofing, solar, any service where person owns a house, make it 25+
  • Leave the rest as is
  • Click Next

You might be thinking that i did absolutely nothing.. And your right i did not do much. And that’s because Facebook has become so good lately that you don’t have to do anything.

Opens up to “Ad Page”

Instructions:

  • Ad Creative – this is where you ad your media
    • Add Media
      • Click Edit dropdown, choose Edit Media
      • Add media and upload
    • Crop
      • Keep them all on Original
      • Images you want to make a 4×5… research sizes more?
      • Why, because it will take up the most space possible on FB, because you are already paying for that real estate.
      • Click Next
    • Optimise
      • You don’t have to do anything here
      • Click Next
      • Boom you now have image in FB Manager
    • Primary Text
      • Paste your copy in here (with emojis already added)
      • Text Generation (ai generated)
        • Will give you 5 copy variations you can use
        • You are in testing phase, so use all versions to test & see which one performs the best
        • The more text options that you use, the more that you can reduce creative fatigue and personalise your ad for each person who sees it.
        • I am having a problem here… It works by giving me the copy variations. But then glitches and inserts autosaved tel #, some sort of bug here? Will probably be fine when using another account.
      • Headline:
        • Add your headline here
        • Can click on “Add headline option” to split test different headlines.

Examples:

  • Click Here
  • Claim Your Voucher
  • $50 OFF Coupon Here
  • Text Generation (ai generated)
    • Will give you another 5 headline variations you can use & test
    • You are already testing with the first 3 headlines
    • You can use ai generated ones if you want or just leave out.
  • Description:
    • Don’t touch it,
    • Leave it empty
  • Call To Action
    • Always use “Learn more”
    • Has the highest conversions, works the best
  • Create Form
    • Will find it under Destination section
    • Click on “Create Form”
  • Fill Out Sections of Lead Form (14:42)
    • Form name – autofills or manually change name
    • Form type – choose “More volume”
    • Intro –
    • Questions –
    • Privacy Policy –
    • Message for leads –

Back to Index

Kyran Rawson Training

© Copyright 2025 Digital Biz Leads – All Rights Reserved

Scroll to Top