FAM Course by Chris Winters

Follow Along: Templates & Step-by-Step Training

JOB SEARCH (CASHFLOW)

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  1. Ivan Resume
  2. The Goal
  3. The Plan
  4. Where to Find Leads
  5. Lead List Created
  6. Cold Email Messages
  7. DM Messages
  8. VSL Script + Email Script
  9. Google Doc Tracking Sheet

COURSES / TRAINING HERE

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  1. Offer
  2. Competitor Research
  3. Ad Copy
  4. Ad Creatives
  5. Ad Account Structure
  6. How To Set Up New Campaign
    – Create New Campaign
    – Fill out “Campaign Page”
    – Fill out “Ad-Set Page”
    – Fill out “Ad Page”
    – Create Funnel

LEVEL 1 – TRAINING 

Mod 1 – Overview & Landing Page
Mod 2 – Video Page
Mod 3 – Application Page
Mod 4 – Schedule & Thank You Page
Mod 5 – CAM Website
Mod 6 – CAM Email
Mod 7 – Cam Organic Traffic

LEVEL 2 – TRAINING

CAM Coaching Calls
Mod 01 – FB Ads Account Setup
Mod 02 – Facebook Pixels
Mod 03 – Pixel Sniper Method
Mod 04 – FB Ads Introduction
Mod 05 – Facebook Re targeting Ads
Mod 06 – Advanced Auto Emailer
Mod 07 – Facebook Ads Targeting
Mod 08 – Facebook Ads Launching
Mod 10 – Lumpy mail
Mod 11 – Sales Training
Mod 12 – Adding Testimonials

Page 1 – Module 1-4
Webinar + Sales Page
Mod 01 – Overview & Niche Select
Mod 02 – Mock-up Funnels
Mod 03 – Building Your Funnel
Mod 04 – Review Your Funnel

Page 2 – Module 5-7
Mod 05 – Personalized Video
Mod 06 – Your First Client
Mod 07 – FB Ad Account Setup

Page 3 – Module 8-11
Mod 08 – Preparing Client Campaign
Mod 09 – Creating The Video FB Ad
Mod 10 – Pixels Installations
Mod 11 – Terminologies & Structure

Page 4 – Module 12-13 LAUNCHING ADS
Mod 12 – ADS Launching
Mod 13 – Getting Paid

Page 5 – Documents

FAM Documents
Dental Lead Consulting Docs
FB Organic Content Sprint
DINO ClickFunnels Vault

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Mod 0 – The Nutshell
Mod 1 – The Bait
Mod 2 – The Funnel
Mod 3 – The Ad
Mod 4 – The Agency
Mod 5 – Pixel Hero Boss
Mod 6 – Bare Bone Basics
Bonuses
Coaching Calls
Funnel Downloads

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Webinar & Sales Page
Mod 0 – Mindset
Mod 1- Getting Results for Clients
Mod 2- Landing Your First Client
Mod 3- Scaling to Multiple Clients
Mod 4- Managing Your Agency
BONUS Module

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  1. Getting started. Overview & Numbers
  2. Instantly Guide – How To Send 1000 Cold Emails Day With 50%+ Open Rate
  3. Resource List (Downloads)
  4. Domain and Email Setup Introduction
  5. Buying domains
  6. Forward Domain To Main Domain
  7. Setting up Google Workspace
  8. Setting up SPF
  9. Setting up DKIM
  10. Setting up DMARC
  11. Getting & Verifying Leads
  12. Leadhype
  13. LinkedIn Sales Navigator – LeadHype
  14. Apollo.io
  15. Other sources for getting leads
  16. Verifying Leads – BulkEmailChecker
  17. Formatting Lead List
  18. Email Copy & Resources
  19. Email Sequences
  20. First Lines & Personalisation
  21. Cold Email Sequences
  22. Setting Up Instantly & Adding Accounts
  23. Creating A Campaign – Instantly
  24. Optimizing & Scaling
  25. Analyzing Campaigns and Benchmarks’
  26. Scaling Up
  27. The End

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Welcome! (WATCH FIRST)
Pre-Pillars
Pillar 1 – Setting Appointments
Pillar 2 – Closing Appointments
Pillar 3 – Systems & Scaling
Pillar 4 – Client Results
Resources
Bonuses
FAQ Library

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Week 1 – SMMA Launch

Week 2 – Foundation Mastery

Week 3 – Promotion Domination

Week 4 – Sales Authority

Week 5 – Performance10X

Bonus Material – Apply Weekly Q&A

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  1. YouTube Channel
  2. Vimeo Channel
  3. Closing A Client Live £1,500 Per Month SMMA Sales Call
  4.  The ‘Bait And Switch’ SMMA Outreach Strategy That Booked Me 23 Meetings In 7 Days
  5. The Offer I Used To Close 2 Clients in 1 Hour As An SMMA Rookie (1)

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  1. Setting Up New Campaign

FACEBOOK AD SWIPE-FILES

Dentist Swipe File 

  1. Ivan Dentist Offer (Free)
  2. Ivan Dentist Offer (Paid)
  3. Ivan Dentist Offer (Pro)
  4. Dental Agency Offers (40)
  5. Teeth Cleaning (40)
  6. Teeth Whitening (40)

Million Dollar Agency (Swipe-Files) 

  1. Landscape KR-Reliance
  2. HRT Agency (Hormone Replacement Therapy)
  3. PinPoint Scaling (Medspa)
  4. Car Detailing & Paint Protection Film (PPF)
  5. Solar – NCT Solar
  6. Results Grow.com (Turf Leads)
  7. Roofer Grow.com (AWESOME)
  8. HVAC Grow.com (AWESOME)
  9. Short Form Content (Viral Videos) Real Estate (One Million Media)
  10. Joel Kaplan – Agency Labs – $500K pm
  11. Tyler Narducci – DFY Leads and Sales
  12. Plumbing & HVAC SEO
  13. Dentist – Umbra Media – FB Ads
  14. Permanent Makeup Artists
  15. Contractor.click
  16. Jeff Miller – Agency Scaling Secrets
  17. Boundless Leads (GOOD Acc IS DOWN)
  18. Charlie Morgan
  19. Will Nelson – Online Fitness Coaches

Various Niches

  1. Landing Pages (Marketing Agency)
  2. Real Estate Agents (HD Media House)
  3. Spas + Salons + Beauty Professionals (Spa Strong)
  4. HVAC & Plumbing (Power Selling Pros)
  5. Chiropractors (ChiroQueens)
  6. Real Estate (JungleCat Real Estate)
  7. Website Offer (Lyca Smith)
  8. Solar Leads (Sirius Leads)
  9. Sales Job (Cold to Sold)
  10. Chiropractor (Chiro Leads)
  11. Medspa (RevSpark Media)
  12. Virtual Frontdesk for Medspa (Dedicated Office)
  13. Land Cleaners & Excavation Contractors (Land Clearing Insights)
  14. Kitchen Remodeling (Scale My Kitchen Remodeling)
  15. Cold Prospecting To Fill Pipeline Offer (Sopro)
  16. Gyms Free Trial Offer (Riley Stewart)
  17. Water Damage Restoration Webinar (Jamie Randall)

FAM Course: Page 2 (MODULE 5-7)

5x Pages Created For FAM Course

Page 1 – Module 1-4
Page 2 – Module 5-7  = ON THIS PAGE NOW!
Page 3 – Module 8-11
Page 4 – Module 12-13 (LAUNCHING ADS)
Page 5 – Additional Resources (Dentist Ads + Ivan Docs)

INDEX: FAM Course

Webinar + Sales Page (PAGE 1 CLICK HERE)

0.2 Webinar (2hrs)
0.3 Sales Video
0.4 Sales Page
0.5 Upsell Page

Module 1 – Overview & Niche Selection

1.1 Overview
1.2 Select Your Niche
1.3 Niche Research Part 1
1.4 Niche Research Part 2
1.5 Info & Ads Tab Replacement

Module 2 – Download & Install Mock-up Funnels

2.1 Chiropractor Funnel
2.2 Kids Martial Arts Funnel
2.3 Cryotherapy Funnel
2.4 Dentist Funnel
2.5 Jiu-Jitsu Funnel
2.6 Dan Henry – Crazy Discount Funnel

Module 3 – Building Your Funnel with ClickFunnels

3.1 Introduction To Module 3
3.2 Building Your Mock-Up Funnel
3.3 Which Funnel To Choose
3.4 Finding Resources For Your Funnel
3.5 Update Logo Of Your Funnel
3.6 Troubleshoot Logos That look weird
3.7 Changing The Background Of Funnel
3.8 Editing Text Inside Funnel
3.9 If the offer is not Free
3.10 Editing Buttons In Clickfunnels
3.11 Adding Videos To Funnel
3.12 Editing Popup
3.13 Adding Testimonials
3.14 Footer Of Your funnel
3.15 Editing Thank you page
3.16 Thank You Page Offer change
3.17 How To Add Calendly Appointment Calendar To Thank You Page
3.18 Add Tap To Call Instead Of Scheduler
3.19 Thank You Page Exit Popup
3.20 Mock-up Funnel 2 (Auto Detailing to Martial Arts Funnel)
3.21 Mock-up Funnel 2 (Auto Detailing to Martial Arts Funnel) Part 2

Module 4 – Review Your Funnel

4.1 Reviewing Your Funnel
4.2 Best Practices In Your Funnel

Module 5 – Personalized Video

5.1 Overview Personalized Video
5.2 Process Overview
5.3 Download Screen-Cast-O-Matic
5.4 How To Film Personalized Video Intro
5.5 How To Film Personalized Video Longer Part
5.6 How To Merge Intro + Personalized Part
5.7 Private Video for Dave Diego only
5.8 YouTube Title and Description
5.9 Shorten URL in YT description with bitly.com
5.10 Where to send prospects after they watch video
5.11 Personalized Video Making
5.12 Personal video for Steve Smith only
5.13 Private personal video for Chris Winters
5.14 Video example from student (Mario Sarceno)
5.14b Video example from student (Kate Kaffai)
5.15 Best Practices When Merging Videos
5.16 How to save video as MP4
5.17 How to upload and merge video to new Intro videos
5.18 Remove distortion from webcam background
5.19 Email Templates
5.20 Personalized Video Assignment
5.21 Overview Part 2 Personalized Videos To Get Clients
5.22 How to find your ideal prospects
5.23 How to find your ideal prospects Part 2
5.24 Facebook Info & Ads Replacement
5.25 Million Dollar Assignment
5.26 Million Dollar Assignment (sample)

Module 6 – Your First Client

6.1 Introduction
6.2 Client Excel Worksheet
6.3 How to track leads with Click Funnels
6.4 Handshake Agreement Intro
6.5 Prepare Handshake Agreement for Online Signature
6.6 Getting The Agreement Signed By Client (Free Method)
6.7 Getting The Agreement Signed By Client (Paid Method)
6.8 How to invoice client using PayPal
6.9 How to create thank you payment page in CAM
6.10 Editing Thank you for payment page
6.11 Sales Part 1
6.12 Sales Part 2
6.13 Sales Part 3
6.14 Sales Part 4

Module 7 – Facebook Ad Account Setup

7.1 Create “Business Manager Account”
7.2 Create Your AD-Account
7.3 Add Payment Method to AD-Account
7.4 Create Master Facebook Page (To Advertise From)

Module 8 – Preparing client campaign (PAGE 3 CLICK HERE)

8.1 Collecting assets (logos, images, videos, email lists)
8.2 Duplicate mock-up funnel to make clients funnel
8.3 Funnel 2 Modification for client
8.4 Privacy Policy and Terms Of Service
8.5 Connecting ClickFunnels to Active Campaign
8.6 Creating a list in active campaign and connect to funnel
8.7 Adding local business as a user
8.8 Automation Working Overview
8.9 Installing Automations

Module 9 – Creating The Ad

9.1 Facebook ads Compliance
9.2 Importance of Video ad & Funnel Congruency
9.3 Video Slides Size & Length
9.4 Easiest Methods to create video ad
9.5 Create Simple video with Rocketium
9.7 EXAMPLE: Chiropractor Video (15 seconds in length)
9.8 Create videos with Rocketim Part 1 (Advanced – Optional)
9.9 Create videos with Rocketim Part 2 (Advanced – Optional)
9.10 EXAMPLE: Chiropractor Video (57 seconds in length)
9.11 Uploading video to asset library
9.12 Using creative hub to preview the ad and video
9.13 Writing the Ad

Module 10 – Facebook Pixels Overview and Installations

10.1 Facebook Pixel Introduction
10.2 How Pixel Work (Diagrammatic Explanation)
10.3 Creating Your Master Facebook Pixel
10.4 Installing Pixel In Click Funnels
10.5 Installing Pixel Helper Extension
10.6 Install Pixel Events
10.7 Assigning Pixel To An Ad Account

Module 11 – Understanding Terminologies And Structure Of Facebook Ads

11.1 The Anatomy of business manager
11.2 Structure of Ad account (Diagrammatic Explanation)
11.3 Structure of Ad account (Real Ad Account)
11.4 Audiences overview (cold & warm Interests Age ranges)
11.5 Uploading email lists & Creating Facebook audience
11.6 Creating web re-targeting audiences from website visitors
11.7 Creating lookalike audiences
11.8 What if you don’t have a customer list and pixel list

Module 12 – Facebook Ads Launching (PAGE 4 CLICK HERE)

12.1 The Waterfall Campaign Framework
12.2 IVAN NOTE: Difference between Dino Gomez campaign… VS… Waterfall campaign
12.3 How much should I spend for facebook ads
12.4 Campaign Launch Checklist
12.5 Launching The First Waterfall Campaign (Part 1)
12.6 Dark Post Advantages & Why You Should Use It
12.7 Launching Duplicated Adsets In Campaign 1 (Part 2 of Campaign 1)
12.8 Reading the relevant data from Facebook Ads manager
12.9 #1 Reason Why Your Campaign Will Fail
12.10 Data Analysis Of Campaign 1 And Bringing the CPL Further Down
12.11 Final Results of Waterfall Campaign 1
12.12 Launching Waterfall Campaign 2
12.13 Data Analysis of Campaign 2
12.14 Launching Waterfall Campaign 3 (The golden campaign)
12.15 Data Analysis & Scaling of Campaign 3
12.16 The Brand You Created (The Beast)

Module 13 – Getting Paid

13.1 When to stop free trial
13.2 Different ways of processing payments
13.3 Adding local business client to business manager
13.4 How To Add Your Credit Card To Facebook (Walk through for client)
13.5 How To Add Your Credit Card To Facebook (for client)
13.6 Using Credit card authorization forms

Module 14 – Documents

CLICK HERE – TO GO TO PAGE

FAM Documents – Ivan Created

14.1 Full Kallzu FAM Manual On How To Run Facebook Campaigns – Google Docs
14.2 Kallzu F.A.M. – Facebook Agency Machine – Google Docs
14.3 TRAINING MANUAL – STEPS To Launching A Facebook Advertising Campaign
14.4 STEPS – To Launching A Facebook Advertising Campaign
14.5 Short Version Summary – Launch Campaign
14.6 STEPS – Facebook Campaign (One Page)
14.7 Explaining Process Doc – How To Run A Successful Facebook Advertising Campaign For Dentists (update Feb 2022)

Dental Lead Consulting Docs – Ivan Created

14.1 VSL VIDEO For Dentists (2022)
14.2 WATERFALL GUIDE – How to Run Campaigns
14.3 STEPS – To Launching A FB Advertising Campaign (TRAINING MANUAL)
14.4 Dentist FB Ad TEMPLATES (Offer 1-33)
14.5 NEWSLETTER SERIES – Dentist (Updated 2022)
14.6 COLD EMAIL PROSPECTING
14.7 CALL SCRIPT – STUDY
14.8 Onboarding
14.9 Contract (3 months)

(21 Day) FB Organic Content Sprint – Dino Gomez

14.1 Register for Webinar Room (page)
14.2 Video on Webinar Page
14.3 The Organic Client Attraction Action Book (AWESOME TEMPLATES)
14.4 Mini-Workshop-PDF-Dino-Gomez (Use Mini Workshop as a Lead Magnet)
14.5 FB Groups – Mini-workshop webinar (Dino Gomez)
14.6 Susan-VSL-Mini Workshop Case Study.mp4

DINO Vault – ClickFunnel Template

14.1 Gym & Fitness Funnel
14.2 Entrepreneur Website
14.3 Book Launch Funnel
14.4 Agency PDF Lead Capture Funnel
14.5 Webinar Funnel
14.6 Real Estate Buyer’s Funnel
14.7 Supplement Funnel
14.8 High Ticket Coaching Funnel
14.9 Yoga Studio Funnel
14.10 SWEEPSTAKES Funnel

Module 5 – Personalized Video

5.1 Overview Personalized Video

5.2 Process Overview

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5.3 Download Screen-Cast-O-Matic

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5.4 How To Film Personalized Video Intro

Notes:

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5.5 How To Film Personalized Video Longer Part

Notes:

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5.6 How To Merge Intro + Personalized Part

Notes:

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5.7 Private Video for Dave Diego only

Notes:

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5.8 Youtube Title and Description

Notes:

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5.9 Shorten URL in YT description with bitly.com

Notes:

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5.10 Where to send prospects after they watch video

Notes:

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5.11 Personalized Video Making

Notes:

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5.12 Personal video for Steve Smith only

Notes:

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5.13 Private personal video for Chris Winters

Notes:

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5.14a Video example from student (Dr Baldwin)

Notes:

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5.14b Video example from student (Kate Kaffai)

Notes:

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5.15 Best Practices When Merging Videos

Notes:

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5.16 How to save video as MP4

Notes:

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5.17 How to upload and merge video to new Intro videos

Notes:

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5.18 Remove distortion from webcam background

Notes:

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5.19 Email Templates

Notes:

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5.20 Personalized Video Assignment

Notes:

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5.21 Overview Part 2 Personalized Videos To Get Clients

Notes:

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5.22 How to find your ideal prospects

Notes:

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5.23 How to find your ideal prospects Part 2

Notes:

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5.24 Facebook Info & Ads Replacement

Notes:

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5.25 Million Dollar Assignment

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5.26 Million Dollar Assignment (sample)

Notes:

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Module 6 – Your First Client

6.1 Introduction

Notes:

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6.2 Client Excel Worksheet

Notes:

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6.3 How to track leads with Click Funnels

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6.4 Handshake Agreement Intro

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6.5 Prepare Handshake Agreement for Online Signature

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6.6 Getting The Agreement Signed By Client (Free Method)

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6.7 Getting The Agreement Signed By Client (Paid Method)

Notes:

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6.8 How to invoice client using PayPal

Notes:

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6.9 How to create Thank-You Payment Page in CAM

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6.10 Editing Thank you for payment page

Notes:

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6.11 Sales Part 1

Notes:

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6.12 Sales Part 2

Notes:

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6.13 Sales Part 3

Notes:

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6.14 Sales Part 4

Notes:

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Module 7 – Facebook Ad Account Setup

7.1 Create “Business Manager Account”

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7.2 Create Your AD-Account

Notes:

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7.3 Add Payment Method to AD-Account

Notes:

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7.4 Create Master Facebook Page (To Advertise From)

Notes:

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Back to Index

5x Pages Created for FAM

Page 1 – Module 1-4
Page 2 – Module 5-7  = ON THIS PAGE NOW!
Page 3 – Module 8-11
Page 4 – Module 12-13 (LAUNCHING ADS)
Page 5 – Additional Resources (Dentist Ads + Ivan Docs)

FAM Course by Chris Winters

© Copyright 2025 Digital Biz Leads – All Rights Reserved

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