Transcription:

Alrighty. Welcome to this video. We’re gonna go over the ClickFunnel mock up offer page. So let’s get right into it. Okay.

So the click funnel, and c s stands for click funnel by the way. Mock up offer. What why are we doing this? We’re gonna cover that. We’re gonna cover how to write your offer.

Okay? And then best practices. Okay? So let’s start off with why are you actually doing this. Okay?

Well, you’re gonna be using this mock up in a personalized video that you send out to targeted prospects that you want to work with. K? We’re gonna give you complete guidelines to do that. This is a highly, highly effective way to do it, and so we’re gonna show you how to do that later. But just let you know right now that’s why we’re making this mock up offer.

Okay. You’re gonna modify this offer, eventually according to your client’s needs. So if your client qualifies, and again, you don’t work with every client, they have to agree to certain terms and conditions in order to work with you. For example, that they have somebody dedicated there to receive the text messages of the phone numbers that people are gonna be entering in from your ads because they’re gonna work wonderful. And a lot of those people, even if we give them a good carrot to schedule a call, won’t do it for whatever reason.

You need someone there to pick up that phone and call them, like, in 3 minutes. K? So if they don’t have that, then boom. Or or you’re not gonna work with them. That’s an example.

So, during your client, once you’ve, vetted out your client and it’s somebody you wanna work with, again, I can’t emphasize this a month enough. You will not work with everybody. And, I’ll give you the the guidelines, the scripts, and all that stuff later, but for right now, just start getting that in your mind. K. It does not matter that you’re new or you’ve never done this before.

You’re getting expert coaching here and I’m telling you from experience, you don’t have to make these same mistakes. I’m gonna teach you how to pre qualify a client and you’ll turn more people away than you’ll accept and the people that you accept they’ll be wonderful to work with. Okay. So eventually you’ll talk with your client, you’ve qualified them and then you’re gonna start to massage your offer. You’re gonna educate them a little bit about what it takes to make a good offer and as long as they’re on the same page with that and we can come they can come up with a good offer like what’s their best offer.

Okay. So you’re gonna end up doing that with them. Okay. But for right now, you’re not making the final offer, you’re just making a offer. Okay.

And that’s what that research was for. And the other thing too is just by now you should become fairly familiar with ClickFunnels and your way around it. You should also, based on the previous exercise, have a good feel for the market space, like maybe you’re finding out that you were maybe looking at one niche, and then you discovered within that niche, they have other services that they offer. So then it may take you down another road like, well, okay. Well, maybe we’ll start with this one ad offer, but later on, we’ll have different ads and different offers that you can you can promote.

You can also, use some of their other offers, as a reason or an incentive to schedule a call now, stuff like this. Okay? So really important. That’s why you’re doing it. Just wanted to explain that.

So let’s continue on here. So how to write your funnel offer. Here’s the good news. You do not need to be a copywriter so don’t worry about it. Okay.

These are the key points and we’re gonna go over some examples and we’re also going to look at some real life examples and ways that we could improve those, and that’s also for me to help reinforce that what you’re learning is superior to what’s going on out there in the marketplace. And I think you’ve probably got a first realization of that by doing your homework in order to look at your niche and research your offer and look at other Facebook offers. Right? There’s a lot of junk out there. I mean, a lot.

And isn’t it shocking how many people do not do Facebook ads? K. So understand the skill set you’re learning here. And I know in the beginning and it’s all unknown, you’re like, well, will this work? Will it won’t?

That’s all natural but believe in this process because it works. Okay. So don’t need to be a copywriter. It’s just gotta be simple. I’m gonna show you simple.

Okay? The least amount of words to explain what they’re getting, the better. Okay? Simple, least amount of words. Okay?

If you can shorten it down, eliminate some words to make it more condensed, the better. Okay. The fewer steps in order to get that offer the better. Okay. So if you don’t have to, you know, if you don’t have to enter in their first name, then their last name, then their phone number, then their zip code.

That’s too many steps. Okay. They just want the offer. Okay. You always have to add a sense of urgency.

Don’t ever overlook this. The more urgency the better. I’ve seen it in every area online possible from e com to b to b, these kind of offers, to every type of offer out there. When there is a sense of urgency, sales go up like a lot, not a tiny bit, but dramatically. So you have to have urgency.

Do not ever overlook that. Okay. So look, I wanna bring out an important point right now and that is that all of the selling is done on the Facebook ad, which we haven’t gotten to yet. Right now we’re just doing the funnel. Okay?

So all of the selling’s done there. That person is only that prospect only clicks on the link to connect to your funnel after they’ve been sold. They’ve pretty much made the decision. I’m in. I wanna get this amazing deal.

It’s to that particular person, it’s a pretty irresistible amazing offer. So we don’t need to do any more selling or convincing. Okay? They’re already sold. We’re just trying to give them what they wanted as quickly and as easily and pain free as possible, and give them even more of what they already wanted to incentivize them to schedule now.

Okay? It’s really that simple. Simple, least amount of words, few steps as possible to get an offer and urgency. Okay. So best funnel practices.

Some of the things I just said there were best funnel practices, but here’s some other things on here. Collect only the email and the phone number. Okay. It’s proven that on various different funnels in different type of niches, the least amount of information someone has to enter in, the higher the opt in rate. Okay.

So, e mail and phone number. I know in our examples we have name, e mail, and phone number. We’re gonna show you we’ve showed you in the training on how to eliminate that. Okay. So email and phone number.

That’s it. I know that we’ve put videos in there, but I’m gonna have no videos. The least amount of freaking distractions is humanly possible. And the good news for you, it’s easier to do that way. Okay?

So, the testimonials, I do not view as a distraction. And the reason is is even when something is a really good deal, there’s always, it’s natural in the consumer’s mind, a little hint of buyers’ remorse even when it’s a great deal. There’s just a little bit of that little emptiness. It’s like, woah. Wait a minute.

Do I wanna let go of something? Do I wanna let go of my money and my time and my effort? Am I gonna get ripped off? Am I gonna get stolen? Is this really such a good deal?

Maybe it’s not. All of these things come in, and they don’t maybe come to mind in those exact words, but it comes up as a feeling, and that’s called buyer’s remorse. The best way in this situation when it’s an irresistible offer is that on that next page, you just show a couple of testimonials and they’re easy to find. They’re easy to for your client. You know, if your clients don’t have any testimonials on either on Google, Facebook, or Yelp, or one of those 3, then you don’t wanna work with them.

K. That’s just the bottom line. You gotta have them. You need them there. Okay?

We we talked about this before, but man, you you have to have urgency always. For example, if they if they go in and they see on the Facebook page that, hey, you know, there’s only 14 spots or there are only 21 spots available for such and such an area of this coupon and then they click on to the next page and it says 9 spots available. Okay, claim your spot now, click here, that’s a sense of urgency. It’s like woah these are going and then when they fill out the form and they go to the next page and it says now 8 spots available and you got my spot taken care of, good. And then the last page has a 5 minute timer with an offer to schedule now, it’s all urgency urgency urgency.

Okay? You understand? Can’t overlook this stuff. Okay. So let’s take a look at the chiropractor example that we showed you when we’re doing this and then we’ll also take a look at some real life examples for a couple of reasons.

One, how we can improve it for our existing practice. And in doing that I also it’s good for practice, but it’s also I think it helps you reinforce that what you’re learning right here is it it’s simple, but it is it is superior and no one else is doing it. Okay? I found someone who’s pretty close but I think you’ll see that we can improve that too. So let’s go ahead and dive in and look at some of the examples.

Okay. So you probably recognize this one right away. So this is having all of those elements that I talked about so far. So we have, like, maybe the ad says 21 spots or 25 vouchers given away for such and such an area and then they click on here and it’s gonna always be less than that. Okay?

We wanna use the least amount of words possible. If you can get the message across of something that they’re already sold on in the least amount of words possible, the better. Here, there’s a couple of things we could do to make this pop out more. These are just minor things but they but when it’s on a mass scale, it can make a huge difference. Would be bolding and and making this a dark red 67%, and then I would do this I would do this like slanted and then I would probably do that in red as well.

It’s important here, that that they pay at the office. People do not like to do this kind of stuff online with these offers. You’re gonna get a much much lower, closing rate if you have to pay online. Okay? So yes, claim my spot.

18 spots remaining. Matches up. It’s emphasizing just a little bit, like, hey, you know, because maybe on the ad, they maybe saw 25 spots available. No online payment requires it. Like, okay, this is safe to go forward.

Right? No. Okay. Good. This is safe to do this.

Now, remove this video. We don’t need that on here. This helps just a little bit, a little buyer’s remorse. Okay? A little buyer’s remorse there.

That’s it. Something that a more advanced thing we can look at later after you’ve got your client because this is this is gonna work. Okay? Take this away. Here is, an advanced one and I’ll just, just preview it right now.

Don’t don’t get fancy into it now. You’re not ready for it. Once you have this ad working, then you do a split test with it to see if you can improve the numbers. The numbers are already profitable, okay, to make them even more profitable is you you add a few more testimonials here. It’s called a testimonial sandwich.

Yeah, like 4 or 5. So if the people keep scrolling down, by the time they scroll to the bottom, they just see this again. So it’s a sandwich. This is like the top piece of the bread, then you have the same thing down below. Top piece of bread, bottom piece of bread.

Alrighty, so, and you’ll see other people who make this mistake is that right here they’ll say, yes, claim my discount or my voucher, and then here they’ll have the email and phone number and maybe a name to fill out. That’s too much. After, you know, 100 and thousands of split tests, for myself and many, many other marketers out there on many different niches. It’s called the micro commitment. So this is like this this click here is like, yes, you want this, not, yes, claim this, but only press this button after you fill out first your name.

It it that you you’ll get more people bouncing and leaving. So you click on here, and we’re going to eliminate the name. Okay. Just these 2. That’s it.

Just where can we send your voucher letting them just let them know this is you know, this information is secure on here. We’re not gonna do anything bad here to you. So yes, send my voucher. Again, they’re going to receive this voucher, and it’s an actual voucher in their email and on their phone. And on their phone and their email, that’s gonna bring them back here.

The link’s gonna bring them back here. So if we don’t catch them now, hopefully, we’ll catch them there when they check that. If they don’t check that, then within 3 to 4 minutes, guess what happens? Ideally, the chiropractic clinic has got somebody on the phone that’s gonna call them up. Okay.

So here, very short, but length is just straight into the point. Okay. Get a free massage when you schedule an appointment now. Okay. It’s like now.

It’s a $105 massage free. Do it now. Schedule before the timer expires and collects your $67 about 67% voucher and free massage. Boom. It’s a great great incentive.

Our experience has been or you can expect at least the the amount of people who get to this page at least 7 out of 10 when this is done properly should schedule the call or depending on your client’s needs, they will tap to call or they will call. Okay. 7 out of 10. If it’s done, if it’s a good enough offer, it’ll do that. And then and then the the 30% they’re gonna need to call.

If you don’t have a good offer here, this number goes down significantly. Like as it it it actually turns the table. It’s almost 30% will schedule and 70% will not. And now you’ve gotta chase them down. Right?

You gotta call them up. Now, what’s going to cost more to the business owner? Is it gonna cost more to give a good offer upfront to get that client to schedule automatically? Right? Or if they go cheap on here and then that’s not the kind of client you want, they need to be thinking bigger.

If they go cheap on here, then what happens is they have to end up chasing the people down, which that costs more. K. And it’s less effective. K. So I hope that kinda drives that point home.

Alrighty. So now let’s take a look at some examples and ways that we could improve them now that we have some best practices and we understand that we don’t need to be a copywriter. We just need to explain things in the simplest way possible and using as few words as possible. Okay? So let’s take a look at some examples.

Okay. So here’s one. This is a very interesting one that a lot of spas are offering. If you do some research on this you’ll find out it’s fairly popular but please do your own research. So it’s a very simple basic video.

I have the volume up, there’s not even any sound on this. Okay? That’s it. Okay. You there’s we’re gonna teach you how to do simple videos, and that’s all that you need.

They get so much more in engagement. It’s crazy. I’ll prove it with this video. So let’s first just take a look at this offer just because it’s it’s a similar things here. We want some kind of sense of urgency on here.

Getting rid of unwanted fat is easy. Okay. Enjoy 25% off cool sculpting and get a 100% approved financing. There’s not a sense of urgency there, but it sure is enticing. Okay.

They they do have an offer. Could be irresistible and they are showing, I think is a trouble spot or a a spot, like, that some women are very conscious of is, like, you know, the fat, behind their arm. K? So I think they pretty do pretty do do a good job of this. Now before we go on to the next page, I want I just wanna show you something that’s gonna shock you.

Whoops. Okay. So on this video here, check it out, 4,000,000 views. 4,000,000 views. Now granted, it had 61 shares.

So but so they didn’t they didn’t pay for all those views. But that’s a lot of views for that little silly video. K? But they paid for the majority of those. In other words, this ad, which we can improve on so much more, is doing very well.

Otherwise, I wouldn’t continue to do it. Okay. So let’s say we watched it. We click on. We’re interested.

Obviously, 4,000,000 people viewed it. A lot of people clicked on it, and this is the page that we’re brought to. The only thing I can say about this page that’s good is that it doesn’t bring them to the website. This would be a landing page. There’s no other distractions.

The problem is on here is that there are too much information on here, way too much information. First name, last name, email, ZIP code, telephone number, text me special offers, yes or no. I mean, who’s gonna who I don’t know. Anyone’s gonna check that off. Comment, all of this tiny stuff.

And by the way, I don’t know how they got away with it, but you can’t use before and after photos for Facebook ads. K. Even even after this this would be and and you don’t need to on here. What would you do? You would do something very very simple.

I don’t need this logo up here. I don’t need this phone number anywhere. I don’t even need this smiling face. Okay? I’m already sold on this.

I just need to know in my face and understand that 70% plus people are looking at this on their phone. Okay. So I just need to know in simple terms and I need some sense of urgency. There’s no sense of urgency here, is there? And it’s not simple.

There’s too many steps to hear. Down here would be a nice idea to put testimonials for that hint of buyer’s remorse. K? That’s it. You know, you click on here.

There’s no there’s nothing left. Okay. So let’s take a look at another offer. Okay. So this is the same product, CoolSculpting, that is by another client or another facility offering them.

And here, they’re also targeting an area that I think they’re targeting women, who are conscious of that fat around their arms. Now available go sleeveless, you know, confidently with CoolSculpting fat reduction for arms, get your free consultation, and save 25% off. Okay. There’s no urgency here. Right?

Gotta have urgency. Let’s go ahead and check this out. The thing is it did get 20 shares on here, 331 likes and some comments. So it’s looking pretty good. Let’s go ahead and learn more.

Where does it go? Okay. So sometimes these are okay, but these are not the ones I would start with, for reasons that we don’t get, it just doesn’t carry any of the other elements on here. I mean, there’s a lot you could do with this text on here if you’re gonna do this, but right now, we’re not teaching this method. K?

This is something you can experiment later, and we’ll teach you how. But, when we do it, we do it quite differently than the way these people do it. But right away, we’re missing elements. Right? We’re missing any, at least there’s not any distractions.

And the good thing about this is that there’s very few distractions. You’re still on Facebook. You’re not, you know, there’s not other distractions. So please enter your contact phone number. That’s the first thing.

And the nice thing about this is it reduces the steps. There are some positives to this, and then you’re gonna enter in you know, that those other steps should be entered in there if they’re correct. It is some really bad I mean, they they should they should just the person’s already sold, so they need to reiterate here what they’re getting in the least amount of words possible and add some more urgency to it. Right? They did something really bad here.

A Sonar Cold Sculpting expert will contact you to schedule you a call. I don’t like that. Most people don’t like it because they feel like, oh, a salesperson. Right? But you can test it out and try it, but only after our proven funnel has been working really, really well with you and you wanna maybe try something else.

Although not a weight loss solution, that’s like, what? CoolSculpting could that’s that’s the kiss of death right there. Well, I thought I was gonna lose some fat around my arms on here. I don’t know. Poorly done.

Poorly, poorly done. Let’s take a look at another one. Alrighty. So here’s another cool scoping one. For a limited time, at least I said limited, save 20%, k, on some packages.

Call now. Don’t don’t ever put your phone number on the ad. That, get the offer, 20%. So limited time, so a little bit of sense of urgency. I think this is a video.

No. It’s not. Okay. Well, when you click either the picture or the get offer, it’s gonna take you here. And this, of course, is a no no.

Look at all the distractions. All these distractions on here. Like, where’s my what happened to my 20%? And this is a no no. You cannot be doing this with Facebook.

Okay? Alright. So it’s just bad. It’s it’s bad. Okay.

So let’s take a look at another op. Alright. So I changed niches on you guys. This is another really good niche, by the way. And there’s, you know, probably 30,000 of these type in in the US.

So plenty for everybody. This is like mar some types of martial arts for and usually, the studios have, like, they they service kind of 3 clients. Usually kids was a big one, and then, adults who wanna get in shape and then females for self defense slash exercise. That’s usually how they go. The thing that they did really good here, and and they have a very tight area that they can service in, because these are things that it’s it’s like a gym.

It’s people are not gonna drive that far, k, to drive their kids here or to go here 3 or 4 times a week. So it’s very tight. So 5,200 views is actually quite a bit, which tells me this ad works. It’s got 15 comments, 7 shares, and and and and 19 likes. So this is this is a decent ad.

Video always outperforms. That’s why we do that. So let’s just take a look at this video ad. If I nope. Sorry.

Let me see it. Not. Well, what happens here? It’s not here. Let me replay it.

Watch it again. Okay. So right away, this is a very easy type of video to make. We’ll teach you how to do that. Usually, particularly a place like this is gonna have some clips of videos around and we’re just taking stills, pictures from their site.

This is very very very very easy to make. We’ll teach you how to make it. Don’t have to do anything special. So but they just far far outperform, any images that you can put on that. Images don’t perform as well.

It’s just that’s just a fact. Okay. So I click on this I click on the ad to learn more, but right away, there’s no it’s just learn about the benefits. There’s no urgency here. Right?

So and then, of course, you know, they’re trying. But look. They’re they’re business owners, and they’re out here running their business and they have to do Facebook ads. So it’s just a lot for them to learn. You can’t expect oh, look at that little girl.

It’s crazy. So request information. There’s no special going on. First name and last, email, phone number, select a program, select a a location, which is good for you because look at that. We got 1, 2, 3, 4.

They have 4 offices, nearby, probably all in the same kind of area. I don’t know Florida that much, but I assume it’s, like, kind of all in the same kinda similar area. So, you know, if you got a client like this, you’re doing good for 1. You’re just gonna do the exact same ad and offer for the other 4, and you’re gonna make 4 times as much. Okay?

So, and you never, of course, you never bring them to the site. There’s too many there’s too much going on here. It’s like, where’s the urgency, and what’s the what’s the yada yada? It’s too difficult. Right?

Alrighty. Maybe we have time for one more. I think it’s really good education to look at these, not only so you can look at them and start seeing immediately what you would do to correct it to fit into our working model, but to also give you the confidence. Like, hey. I’m I may have never done this before for a client, but I’m starting to be con you’re starting to convince yourself that you can greatly improve these, and and you will.

K? Let’s take a look one more. K. So here’s one. As far as an image ad goes, the this is not bad.

But we’re not gonna have you do images. We want you to start out with a gun just crushing it. K? And we do that with videos. We’ll teach you how to do that.

Getting ahead of myself. But these guys got the urgency down. Right? They got the, look, 48 hours super sale. That’s awesome.

Right? 50% off. Okay. And it’s like, here’s some of the benefits on your focus and confidence. Watch your child excel.

I mean, they’re speaking right to the parents. It’s like, wow. Yeah. This is an urgency. I I can’t like, oh, I’ll just get to this later because this is gonna end soon.

Right? So I’m gonna sign up. And of course, when I click on here, this is it. I’ve already done this. Oh, jeez.

Look, they’re taking it to the website. Please don’t take me to the website. Okay? There’s way too many distractions going on here, folks. I don’t need a map.

I don’t need any of this stuff. I’m not ready for it. K. Not ready for it. They’re kinda there because they did do something kinda cool, but it’s hard to see with all these distractions.

Did you see it or did I highlight it? I highlight it so you probably saw it. But look at this. Grab our amazing online offer. They’re kinda there.

Enter your info now and instant access to our martial arts kid class schedule. Okay. Well, I’ll get instant access to a schedule. I don’t know if that’s exactly a good enticement, but they’re trying and a top secret online offer now. And there’s a sense of urgency.

They don’t have a timer there, but they got something there. But there are a lot of distractions. You see how they’re almost there, but not quite. I’m I’m really curious what’s on the other side of that. So I’m gonna just enter in my name really quickly here.

Okay. So they’re sending me where, they are sending me to right here. So, man, that’s kinda tough to read, isn’t it? Okay. Limited time offer, 3 fun classes, just 19.99 plus earn a free uniform.

Man, they got they got all the stuff going on here. But, man, if they just packaged it right and put it on this, they would just explode. And they got 4 of these things. Right? And if you got this working, right, and how many more of these are in the United States?

What what what was the general rule I told you? There’s at least 30,000 of these. K? So it’s they’re so close. These poor guy I mean, these poor guys are probably doing pretty good.

But, man, they could reduce that down so low and I bet they’re not doing any retargeting and all kinds of other stuff. Anyways, this is pretty decent. I have all the ones that I’ve shown you since the beginning. This one’s pretty good. There’s actually one more I wanted to show you.

So hang on a second for me. Here it is. This was for a Botox one. I just wanted to show you. They are using click funnels on here, by the way.

So when you look at this on here, first of all, this this print is pretty small. Now most people will do this on their phone so they won’t see the side part. They will only see this part here. There’s no reason to put this in here right now. K?

You can send that via it’s it’s a distraction. You can send that via a text message, email, a confirmation, all this kind of stuff. Okay? Doesn’t need to be put there. 15, there’s no sense of urgency.

These guys are close. There’s no sense of urgency on here. The button’s horrible. They’re using click files. You can get way better buttons than this.

Okay? This is too small. So 15 minute Botox injection were 9 just 99 in the unit. Today, you you gotta have a sense of urgency. Okay?

That it’s not missing here. And then it’s it’s claim my spot, claim my discount, claim my 15 minute Botox discount, something like that. I just reinforce what they already came here for. Click below to do more work, enter name, phone number, and email to claim your spot. That’s like, that’s that that’s not a reason to do that.

Just tell them to claim your stuff. Go here. So where does that go? Boom. This is not bad.

This is total click funnels. Yes. We’ve reserved my spot. This care is where it’s gonna take us now. Alrighty.

So here’s your voucher. Like, where is it? Where’s the voucher? You know what I mean? It’s so stupid.

Like, where is it? I don’t see it. Due to the limited number of spots, your voucher will be redeemed on a first call basis. Well, that’s an interesting way to do it. That is.

That is. Okay. Like, if you’re gonna claim it, you gotta call it. That probably works better, but I’m telling you, our method works better than all of those. Just keep giving them more surprises.

Give them more. Right? Under promise, over deliver. Okay. I’ve gone over my time on this training video here.

I hope you appreciate what I’m trying to teach you here, And as we’re doing that, I’m trying to instill the confidence in you that what we’re doing really works, and you can go out there into the real world and you can see some of these. We’ve given examples where there’s been 900,000 views, 5,000 in a small local area, that martial arts school, 4,000,000 in the cool, sculpting. So there’s some ads that people are spending a lot of money on, and they wouldn’t spend that much money, if they weren’t working. They weren’t eventually profitable. But when you add the techniques that we’re teaching you here in the funnel, you’re gonna rock it.

I’m telling you, you’re just gonna do it. And you don’t need to be a copywriter. You just write simple, easy to understand text. They’re already sold from the ad which we’ll cover later. Okay.

So in the next video, what I’m gonna cover is how to submit your click funnels for your offer to myself so that I can personally review it. And hopefully after this video, you’re gonna feel very confident and you’re gonna do everything that I said here and I’m gonna look at it and just go, great job, on to the next assignment. Okay? But if not, that’s what I’m here for to review over those and give you that an extra bit of confidence and security you need moving forward. Okay.

We’ll talk to you in the next video.