PORTFOLIO OF MY WORK:
Working In Family Biz
- Working in the Family Biz
Live Sales Calls
Cold Email Campaigns
Skills Section
Downloads
🚀 CONTACT ME
Inbound Call Support: Turn Every Ring Into A Schedule Job ✅
Missing Customer Calls Cost You Money. I’ll Answer, Schedule, And Keep Your Customers Happy So Your Calendar Stays Full.
🎥 Let me introduce myself.
🎥 Let me introduce myself.
Click button to chat on FB Messenger
You Can Also Email Me Here – ivanhq007@gmail.com
My Facebook URL- www.facebook.com/IvanduPlessis21
My Calendly – Book a Zoom Call Here
MAIN INDEX
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CONTACT MEWORKING IN THE FAMILY BIZ
I spent over a decade working in the family’s business, I helped start it from the ground up. We launched a kitchen and bedroom manufacturing company that focused on delivering affordable, well-designed spaces to the public.
We offered a standard range of cupboard units, which allowed us to streamline our production process. While we designed each kitchen layout to suit the customer’s space, we aimed to use our standard range as much as possible. This approach kept production efficient, reduced lead times, and ensured a smoother installation process.
We began with a single showroom, where I served as the lead salesperson. As demand grew, I took the initiative to expand the business—designing new showroom layouts, working the sales floor until we had consistent bookings, and then hiring and training sales staff to take over.
At our peak, we operated 10 showrooms. I officially held the role of Sales Manager, overseeing the entire sales operation across all locations. I was also responsible for ensuring each new branch became profitable before moving on to the next.
In addition to sales, I was often involved in managing our manufacturing plant. I oversaw all stages of the process—from cutting and edging the boards, assembling units, and manufacturing doors, to quality control, delivery logistics, and coordinating installation teams.
I’ve worked in nearly every part of the business. This hands-on experience gave me a deep understanding of how to scale a brick-and-mortar company while keeping operations lean and efficient.
Today, I apply that same mindset in the world of digital marketing. I understand the real-world challenges that business owners face, and I use that experience to create systems that actually help local businesses grow.
LIVE SALES CALLS
- Delivered 5+ Demo Sales Calls a day across South East Asia (APAC) region as an Account Executive.
- Sold SaaS reporting software to Marketing Digital Agency owners for a European company.
- Delivered demo calls to agency owners in Australia, New Zealand. Singapore, Malaysia, India & Philippines.
- Had a SDR team of 2 guys sending out cold emails and cold calling companies filling my calendar with appointments every day.
- My job was to jump on a call, demo our software, set them up with a free trial run and then close PIF (Paid in Full) deals. Which entailed following up relentlessly and tracking everything in our Salesforce CRM.
- We had a sales team of 8 closers covering different parts of the world and had daily meetings and training sessions with agressive KPI’s and Targets to meet each week.
Sales Call Index
Click On Link To Watch Zoom Demo Call
My Calendar as Account Executive
2 Page Sales Script I Created For Myself & Team
CALL 1: Singapore Agency
Click Play To Watch Zoom Sales Call
CALL 2: Malaysia Agency
Click Play To Watch Zoom Sales Call
CALL 3: Australia Agency
Click Play To Watch Zoom Sales Call
CALL 4: New Zealand Agency
Click Play To Watch Zoom Sales Call
CALL 5: India Agency
Click Play To Watch Zoom Sales Call
CALL 6: Philippines Agency
Click Play To Watch Zoom Sales Call
COLD EMAIL CAMPAIGNS
Helped Marketing Agency Set Up “Cold Email Outreach Campaigns” Targeting Online Coaches & Digital Course Creators. Generated $72,000 in annual sales in 6 weeks.
- Below is an example of the email sequence I created and ran.
- Consisted of a “3 Step Campaign”
- We “split tested” multiple versions of each step… (gif images did very well)
Cold Email Index
(V4) Email Sequence for Course Creators & Coaches
Step 1 – (10 Versions)
Version A – Formula to 25% Reply Rate
Version B – Different Subject Line, Testimonial, GIF, CTA
Version C – One Sentence Email
Version D – Sexy, Crazy Promise, Authority
Version E – Are you guys focusing on growth atm?
Version F – Considered next phase of growth in Q3?
Version G – Your marketing is horrendous (Pattern Interrupt)
Version H – Humour
Version I – Figuring out how to increase sales in Q3
Version J – I help Coaches get 20 to 30 students
Step 2 – (2 Versions)
Step 3 – (2 Versions)
Step 1 – Version A
Formula to 25% Reply Rate
Subject Line: Quick question {{prospect.first_name}}
Hey {{firstName}},
Just came across {{company name}} while searching for coaches in {{city}}
Wanted to reach out, we’re an agency based out of New York & California that specialize in helping course creators & coaches reach six figures per month.
Recently helped, Julie Voris a successful speaker & mindset coach helping women create impact + income using the power of habits to level up their lives with multiple 5-figure launches of her digital courses and training programs.
ould love to show you our testimonials and my plan of getting you 50 additional sales in Q3 with our proven “Reign Method” marketing strategies.
Do you have any time this week for a quick chat?
Kind Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version B
Different subject line, opening line, testimonial, gif, cta
Subject Line: Question about (company name)
Hey {{firstName}},
I came across you while searching for coaches in {Location}.
We specialize in helping coaches like yourself add an additional six figures through our proven system called the Reign Method. Recently we helped Alicia Holmes implement multiple 5-figure launches of her digital course and training program offering women of color the tools needed to free themselves from the vicious cycle of financial uncertainty.
Would love to hop on a call with you to discuss your coaching business and share some strategies to 10x your business in Q3.
Mind if I send over my booking calendar to schedule a quick chat?
Kind Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version C
One Sentence Email
Subject Line: Quick question
{{firstName}}, we have helped 16 coaches & course creators scale to $100K p/month.
Mind if I send more info?
Best
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version D
Sexy, Crazy Promise, Authority
Subject Line: Quick question on your course
Hey {{firstName}},
I came across {{company name}} while searching for coaches.
We’re a consultant agency based out of California & New York, working with course creators & coaches like you to scale to 6 & 7 figures and guarantee to 5X your sales in the next 90 days.
In the past 12 months we have helped 16 coaches reach the 6 figure p/month mark and helped Sarah Michelle from NP Reviews reach 7 figures, she was able to sell her business for over $30m!
I am currently offering a free growth strategy call where we will discuss how to grow your coaching business in Q3. You will receive a no nonsense easy to implement step by step game plan with a clear vision and path moving forward.
You are then welcome to take this advice and go it alone. Or if you would like help implementing these strategies and want to discuss options moving forward working with our agency we can discuss what that would look like for you.
Interested?
Do I have your permission to send over my booking calendar to schedule a call?
Kind Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version E
Are you guys focusing on growth atm?
Subject Line: {{firstName}} & more revenue?
Hey {{firstName}}
Wanted to ask about {{companyName}}:)
Are you guys focusing on growth atm? I recently helped a Coaching Business triple their rev and would love to share a couple of strategies you’re free to steal.
Are you free any time this week for a quick chat?
Best,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Reply “No thanks” if you would like to no longer receive messages from me.
Step 1 – Version F
Considering the next phase of growth in Q3?
Subject Line: {{companyName}}’s growth
Hi {{firstName}},
Have you considered what {{companyName}}’s next phase of growth looks like in Q3?
I reached out because we help coaches like you fill their programs. We’ve helped over 16 course creators & coaches so far and now I’m looking for 2 more to do the same in July.
I’d love to share a couple of great stories and strategies that you are free to steal.
Are you free any time this week for a quick chat?
Cheers,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version G
Pattern Interrupt
Subject Line: {{firstName}}, Your marketing is horrendous
Hey {{firstName}},
I’ll be brief and frank. Your marketing is horrendous.
Sorry but my mother told me to always tell the truth.
Need some help fixing it?
We recently worked with Julie Voris, a successful speaker & mindset coach helping women create impact + income using the power of habits to level up their lives, we helped implement multiple 5-figure launches of her digital course and training programs.
Mind if I send more info?
Kind Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version H
Humour
Subject Line: Can I bribe you with tacos, {[First name}}?
Hey [Prospect],
I hope this email finds you well and hungry for some delicious tacos. I mean, who doesn’t love tacos, am I right?
Anyways, I couldn’t help but notice your coaching program while searching in {{City}} and have to say, your experience and skills are truly impressive. I think you could be a perfect fit for our company, and we could be a perfect fit for your appetite.
We work with course creators and coaches and have helped scale 16 to six figures p/month.
So, if you’re interested in discussing this further over some tasty tacos, let me know! I’ll even throw in some guacamole to sweeten the deal.
Looking forward to hearing back from you,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version I
Figuring out how to increase sales in Q3
Subject Line: {{firstname}} – would like to talk with you
{{firstName}}, If you’re like a lot of coaches, you probably have a hard time figuring out how to increase sales in Q3
With She Reigns Creative, we’ve developed an innovative way to create and execute new marketing tactics that will improve your ROI while at the same time decreasing cost per lead.
We have worked with 16 coaches & course creators in the past 6 months.
Open to learning more?
Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 1 – Version J
I help Coaches get 20 to 30 students
Subject Line: I help Coaches get 20 to 30 students
Hi {{firstname}}, I help Coaches get 20 to 30 students using a combination of digital advertising and content creation. We have developed a system called The Reign Method guaranteed to deliver results. Below is a screenshot with some of the testimonials we have received..
When do you have time for a quick call this week?
Regards,
Name
Name + Surname | Co-Founder
Tel Number
Hillsborough, NJ
Feel free to reply with “No thx” if not a fit at the moment.
Step 2 – Version A
Quick Bump
Hey, I know you’re busy, just making sure this email didn’t get buried.
Regards
Name
Step 2 – Version B
Quick Bump
Hi {{firstName}}, I sent you an email a few days ago on how we can positively impact your coaching programs ability to increase revenue but haven’t heard back.
Based on feedback from course creators & coaches we have helped like Julie Voris, a successful speaker & mindset coach helping women create impact + income using the power of habits to level up. Or Alicia Holmes who offers women of color the tools needed to free themselves from the vicious cycle of financial uncertainty.
I truly believe we would be a great fit so I had to follow up one more time.
Is this of interest?
Name
Step 3 – Version A
Wanted to share a testimonial (Last email in series)
Hi {{first name}},
Wanted to share a testimonial from one of our clients “Michele Park”
Whether you’re looking to increase your ROI, drive more traffic to your website, or create killer content, we’ve got the skills and track record to make it happen.
Interested in learning more? Respond to this email and Iets connect by hopping on a call.
Regards,
Name
Step 3 – Version B
Text based follow-up email (Last email in series)
Hi {{firstName}},
We know that leading sales is hard as there’s little time for doing all the small tasks that go into setting up effective marketing (never mind actually running the business).
With minimal input from you, we deliver customised outbound & inbound solutions to get you more meetings with the folks that matter most.
Would you like to have a call to talk through how it could work?
Regards
Name
SKILLS SECTION
Sales & Communication
Experienced in handling high-conversion sales calls via Zoom
Confident communicator with the ability to build rapport and close deals
Copywriting & Marketing Strategy
Skilled in writing persuasive copy for ads, landing pages, emails, and VSLs
Proven ability to create and launch effective cold email campaigns targeting niche markets
Advertising & Campaign Management
Capable of designing scroll-stopping creatives for Facebook Ad campaigns
Strong grasp of Meta Ads Manager backend fulfillment – looking to specialize in this role
Experienced in setting up and optimizing full-funnel ad campaigns using WP Elementor.
Want to learn GoHighLevel (GHL) follow SOP’s to set up client funnels quickly.
Web Design & Funnel Building
Proficient in building websites, landing pages, and lead magnet pages tailored for conversion
Experienced in creating VSLs and structuring compelling lead generation flows
Systems & Operations
Highly analytical and organized with a strong preference for systems and SOPs
Believe in building scalable, repeatable processes—think McDonald’s-style operations
Inspired by The E-Myth Revisited—focused on systemizing tasks so anyone can execute them efficiently
Tech Stack & Software Proficiency
Comfortable working with a wide range of tools including: Slack, Zoom, Canva, Google Docs, Google Slides, MS Word, and popular video editing tools
Familiar with CRMs and project management platforms like Salesforce, ClickUp, and others
Fast tech learner—can confidently master new platforms with a good training video.
I make it a habit to document processes or save training videos for future reference, ensuring efficiency and consistency in recurring tasks
DOWNLOADS
1.) Resume for “Appointment Setter (Customer Support)” – Click Here
2.) Cover Letter – Click Here
HOW TO CONTACT ME
Name: Ivan du Plessis
Facebook: https://www.facebook.com/IvanduPlessis21
FB Messenger: https://www.messenger.com/t/IvanduPlessis21
Email: ivanhq007@gmail.com
Click button to chat on FB Messenger
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